Whenever a consumer exhibits displacement, they are switching or moving the primary focus of an impulse to a different target that is similar. When the answer to the first aim is deemed unachievable or unsatisfactory, a more suitable target is chosen, leading to the displacement. When directed towards the substitute target, the displaced impulse may be less strong than it was when directed at the primary target. Displacement, according to Freud, is a typical dreaming technique.
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