QuestionsWhat are the advantages and disadvantages of using rating scales?
admin asked 3 months ago
1 Answers
admin answered 3 months ago
Advantages:
  • A rating scale is a straightforward and convenient instrument for both the population and the investigator.
  • A rating scale is a useful method for data evaluation in marketing questionnaires. It might result in a product review for assessment and further development of the promotional campaign.
  • Researchers may easily design surveys using visual rating scales since they take the least amount of time to construct.
  • A rating scale may be used to gather and analyze a lot of data.
  • The examination of the responses given in response to rating scale inquiries is rapid and takes little energy.
Disadvantages:
  • It will not assist in determining the motive behind a customer's feedback. A rating scale can examine the viewing performance but not the factors influencing the audience's impression.
  • When using a VRS, the rating scale may frequently overstate the participant's level of discomfort. Individuals with poor speech could also have trouble understanding the sentences on a verbal descriptor scale.
  • A rating scale's dependability is restricted. As a result, it cannot be completely depended upon in investigation, particularly qualitative research.
  • Additionally, there might be significant variances.
  • A rating scale can be misused since it is simple to use, particularly if data analysis is not performed by a specialist.