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Mass Media Approach in Educational Technology
The public receives information from mass media in a shorter amount of time. It requires comprehensive coverage of news covering everything happening anywhere in the world. It opens up the entire universe to a person or classroom. Children can imagine, hear, and learn about the world while spending hours together in front of the television. Groups may readily be reached by these mediums, which also enable recurrent usage, provide more reality, shape attitudes, illustrate cause-and-effect links, and ultimately inspire the audience. It facilitates distance learning by sending information to distant locations.
It aids in attitude change, instillation of positive ideals, and familiarisation with cultural heritage. The media plays a role in societal transformation. Group dynamics may be reinforced through the usage of mass media. including verbal and nonverbal exchanges. When used as a communication tool, the media helps kids understand concepts and gain accurate information. They assist in making explanations simpler and more vivid. The use of mass media makes learning more tangible, sparks attention, and piques curiosity.
Therefore, education today has a far bigger duty than it ever before. It must fulfil the requirements of a world that is dynamic and changes daily. Education now has to be more thorough than it has ever been. As a result, the role of the mass media, including television, radio, movies, and newspapers, as well as the many agencies of education, such as the home, society, community, etc., has expanded. Therefore, media like the press, radio, movies, television, etc., are becoming more and more significant in people’s lives nowadays.
Press, radio, movies, TV, and other forms of mass media are used in teaching. There are a lot of mass media outlets, which are properly referred to as passive educational agencies.
They indirectly affect people’s attitudes and behaviours. These organisations work to enhance people’s moral judgement and moral tone while providing entertainment, educational propaganda, historical records, and historical records.
