Different Methods Used In External Evaluation


An independent evaluator can assess staff employees based on product or service information obtained through one-on-one or group interviews, or through the use of questionnaires. This gives the reviewer the opportunity to evaluate particular criteria laid out by the firm. For example, if an external evaluator is hired to assess employee satisfaction with a new benefits plan, he may ask workers about pricing, providers, and convenience of use, professionalism, or other factors that the firm chooses to examine.

Focus Groups

Focus groups, in which a chosen group of individuals is brought into a controlled atmosphere and given particular questions about their unique perspectives or experiences with a firm, can be used to perform external assessments. An external focus group, for example, might be used to measure public impression of a new product design, elicit feedback on customer service concerns, or gather information on why former clients discontinued business connections with a company.


Through observation techniques, an unbiased observer can evaluate numerous characteristics of an organisation. For example, a corporation that wishes to analyse staff efficiency may hire an outside evaluator to examine customer interactions, service delivery timeliness, and traffic movement in and out of a location. An external observer may be used by a retail firm to monitor customer wait times or customer-employee interactions.


Externally, surveys can be used to acquire data from many sources. A survey might be directed at current, previous, or potential consumers, as well as the wider public. By asking particular questions or requesting specific input, surveys can assist evaluate the success of a programme or service. A survey can assist in identifying target demographics, determining market penetration, and evaluating competitors.


External audits can be undertaken on many corporate activities and systems. Using this method, an external assessor measures within the criteria established by the company. For example, a firm that wants an energy audit may employ an independent consultant to assess all of a company’s energy usage characteristics and give advice on cost-cutting strategies.